The property manager you don't have to manage

At Alder, the next step is our job. We manage Bay Area rentals by staying ahead of scheduled work and taking the lead when something new comes up. When your approval is needed, we bring you a recommendation and show you the progress in your owner account.

Now accepting a small number of new properties each quarter, so a founder can stay involved in every account.

Your homes

Live

3999 Lombard Street #5, San Francisco

Applications are open. 4 received so far.

Days empty: 11 days; Still counting.
Make-ready cost: $1,690; Cost so far. More work may still be billed.
New lease: Not leased yet; 4 applications received.

Applications · From Jun 94 of 6

Activity and recordsSelect a row to open it

The job

Interior paint

Paid · $1,240

Received bids

Vendor	Amount	Can start	Quote file
Painter A	$1,240	Jun 3	View quote
Painter B	$1,980	Jun 2	View quote
Painter C	$2,650	Jun 9	View quote

The owner account during a unit turnover, with example data.

Backed by investors and founders behind

OpenAI
Cognition
ElevenLabs
Zillow
Flyhomes

Your manager should own the next step. You should see the work and costs behind it.

Protect net income
Vacant days and avoidable repair costs cut into what your property earns. We move quickly on turnovers and request three qualified bids for planned, non-emergency work above the limit we agree with you. You approve that work before it starts.
Stay ahead of the calendar
We put recurring property work on a schedule, from required inspections to routine maintenance. A work order opens before each service window, so you don't have to remember what's due.
- Showing completed2h
- Application received5h
- Move-out cleaning · Paid1d
Keep control without chasing updates
Your owner account shows charges, maintenance requests, leasing activity, and approvals as they happen. We bring you a recommendation when a decision is needed and send a written monthly summary of the work.
Try the interactive maintenance demo

We are a full-service manager. That covers leasing and tenant placement, screening, rent collection and deposits, maintenance and vendor coordination, leases, renewals, notices, monthly statements, and year-end reporting.

What protecting income looks like in practice. On properties we operate, competitive bids reduced project costs and a faster turnover reduced vacancy.

lower cost on two capital jobs, from competitive bids: $63,741
less vacancy on one turnover than under the prior manager: 45 days
added NOI on that turnover, at a Bay Area rent: $5,930

Bidding out two jobs saved $63,741

Four painting bids and three flooring bids showed where this capital project saved money.

Before

After

The entry hallway before and after the common-area renovation.

Painting: $55,080 lower
Flooring: $8,661 lower

See the maintenance numbers

Painting

4 complete bids: $14,900 selected vs. $69,980 high bid

$55,080 lower (79%)

Company A, selected$14,900
Company B$30,230
Company C$35,730
Company D$69,980

Flooring

3 bids: $19,339 selected vs. $28,000 high bid

$8,661 lower (31%)

Company A, selected$19,339
Company B$23,920
Company C$28,000

We added $5,930 in NOI on a unit turnover

We made the unit ready faster and signed a lease faster than the previous manager.

Before

After

The same room before and after the turnover.

Vacancy: 45 fewer days
Turn cost: $1,805 less

Bay Area estimate at $2,750 per month. Based on our actual turn in Washington, D.C.

See the turnover numbers

Days vacant: 15 days60 days with the prior manager
Turnover cost: $2,195$4,000 with the prior manager
Additional NOI: +$3,362actual, at $1,038 per month

See what your current manager’s statements reveal

Share three months of statements and take a 30-minute sales call. You receive a $50 Amazon.com gift card whether or not you hire us.

See the $50 offer

The people behind Alder

Alder is founder-led. You'll work with one of the founders directly.

Wilson Chockley

Co-founder

Wil runs his family's real estate portfolio, which means years of reading the monthly statement and living with whoever was managing the properties. Before that he spent years building and backing proptech companies at 75 & Sunny, the venture firm and startup studio he founded with Spencer Rascoff, co-founder and former CEO of Zillow.

Michael Li

Co-founder

DRE #02253461

Michael spent his career building business software in big tech, most recently AI that takes the manual work out of HR systems. He's also president of his HOA, so his weekends already go to chasing vendors and answering owners.

Spencer Rascoff

Executive Advisor

Spencer is the current CEO of Match Group. He co-founded Zillow and led it as CEO for a decade. He also founded 75 & Sunny, where he and Wil have launched and backed companies across real estate and technology.

What owners ask us

Where do you manage?

The San Francisco Bay Area. We live here, and we stay close enough to visit each property ourselves. Own property somewhere else? Tell us where, and we'll let you know if we open there.

Are you taking on new properties?

Yes, a few each quarter. We keep the number small so a founder can stay on every account.

Do you take on a single unit?

Yes. One house or one condo is fine. The written agreement defines the services we provide for each property.

I already have a manager. How hard is it to switch?

Most management agreements need written notice, and some have a term worth checking first. If you move, we coordinate the handover under the scope of your written agreement.

How does the $50 statement offer work?

Own a Bay Area rental with a manager? Request the offer and we will email you to arrange private sharing for three months of owner statements. Complete a 30-minute sales call about the statements and Alder's management service. We then email a $50 Amazon.com gift card within 10 business days. You do not have to hire us.

How will I know what is happening at my property?

Your owner account gives you a live view of charges, maintenance requests, leasing activity, and other events at your home. Each month, we also send a written summary that identifies anything needing your attention.

How do you manage the work?

We built our own property management software to keep work orders, approvals, invoices, and owner reporting in one place. Our founders come from tech and use the system themselves to manage each property.

Get $50 for a closer look at your owner statements

Own a Bay Area rental with a property manager? Share your last three months of owner statements. We’ll check for avoidable costs, missed savings, and expenses recorded in the wrong category. On a 30-minute sales call, we’ll discuss what we find, suggest steps you can take yourself, and introduce Alder’s management service. You’ll receive a $50 Amazon.com gift card whether or not you hire us.

How it works

Request the offer. We’ll arrange private statement sharing by email.
Share three months of statements and talk with us for 30 minutes.
We’ll email your $50 gift card within 10 business days after the call.

Offer terms

One card per owner of a rental in Alder’s San Francisco Bay Area service area. You must share owner statements covering the last three months from its current property manager and complete the 30-minute call. The call includes a presentation of Alder’s management service. No agreement, purchase, or payment is required.

You may redact tenant names, bank details, and account numbers. Keep the property, reporting periods, and charges visible so we can review them. We cannot promise savings. Amazon is not a sponsor of this offer.

We take on a small number of new properties each quarter, so a founder can stay on every account.